Start with your address
Enter your ZIP code, then verify the service address. ZIP codes may contain multiple utility service areas.
TEXAS ELECTRICITY SHOPPING GUIDE · 2026
Power to Choose Texas Electricity — Compare Smarter.
Last Updated: Content reviewed by Energy Ego, a Texas PUC-registered electricity broker (BR210197).
Texas gives eligible households the freedom to choose their electricity provider. Learn how the official Power to Choose website works, avoid misleading rates, and find a plan that fits your actual usage.
✓ Understand your real monthly bill✓ Compare contract terms✓ Review the Electricity Facts Label
THE BASICS
What is Power to Choose in Texas?
Power to Choose is the official electricity comparison website operated by the Public Utility Commission of Texas (PUCT). It lets eligible Texans review electricity plans offered by retail electric providers (REPs) in competitive service areas.
Energy Ego is a separate electricity brokerage and comparison service. We help you understand plan pricing and find options suited to your needs; we are not affiliated with the PUCT or the official Power to Choose website.
Visit the official PowerToChoose.org ↗A BETTER WAY TO COMPARE
Three steps to choosing your electricity plan
Compare the total bill
Check the Electricity Facts Label at 500, 1,000 and 2,000 kWh, then compare it with your actual monthly usage.
Check the fine print
Review contract length, early termination fees, renewable content, bill credits and deposit requirements before enrolling.
SIDE-BY-SIDE
Power to Choose vs. Energy Ego
| Feature | Official Power to Choose | Energy Ego |
|---|---|---|
| Operated by | Public Utility Commission of Texas | Insuragy, LLC (Energy Ego) |
| Primary purpose | Public electricity offer listings | Electricity comparison and brokerage assistance |
| Plans shown | Participating provider-posted offers | Plans available through Energy Ego’s participating providers |
| Enrollment | Provider-directed process | Enrollment options depend on the plan and provider |
| Best use | Researching the public marketplace | Comparing options and getting help interpreting plans |
Neither site necessarily displays every available plan. Always verify the provider’s current offer and official plan documents.
AVOID EXPENSIVE SURPRISES
Five things to check before signing up
Bill credits
A credit may only apply when usage reaches a specific threshold. Missing it could increase your effective rate.
Delivery charges
Your local transmission and distribution utility charges for delivery. Read whether the advertised price includes them.
Contract terms
Check fixed versus variable pricing, expiration dates and any early termination fee.
Free nights & weekends
Compare the paid-hour price with your actual usage pattern, not just the advertised free hours.
Deposit requirements
Depending on eligibility, providers may require deposits. Prepaid alternatives may be available.
Explore no-deposit options →PRACTICAL EXAMPLE
Why a lower advertised rate may cost more
Consider these illustrative examples, not current electricity offers. One plan offers a $100 credit at 1,000 kWh; the other charges a steady rate.
| Monthly usage | Plan A: 15¢/kWh, $100 credit at ≥1,000 kWh | Plan B: 12¢/kWh flat |
|---|---|---|
| 500 kWh | $75 | $60 |
| 1,000 kWh | $50 | $120 |
| 1,500 kWh | $125 | $180 |
Simplified illustration excludes taxes, delivery charges and other possible fees. Actual EFL calculations may differ. The takeaway: compare bills across your own usage range.
THE BIGGEST SHOPPING MISTAKE
Why Power to Choose can feel confusing
Having the power to select your electricity company is valuable. But when you open the official Power to Choose site, dozens of offers can appear similar—even though their actual bills may look very different. Most shoppers understandably start with the advertised cents-per-kWh price. That is only the beginning of the calculation.
Texas electricity plans are not always a simple multiplication problem. A plan can advertise an attractive average price at 1,000 kWh because a bill credit becomes available at that threshold. If your home uses 950 kWh that month, the credit may disappear. Another plan could have a higher headline price but a simpler structure that better fits your home year-round.
Other plans advertise free nights, free weekends, renewable power, or special savings tiers. These features can be useful for the right household, but only after comparing how much electricity you actually use during the qualifying hours or within the qualifying range. The official site is a useful research tool; it does not replace reading the Electricity Facts Label and Terms of Service for each plan.
Advertised averages change with usage
The price shown at 500, 1,000 or 2,000 kWh is an example—not a promise that your next bill will have that exact rate. Compare the plan's full formula over several months of actual usage.
Energy rate is not the entire bill
Local TDU delivery charges, monthly fees, usage credits, taxes and other terms may affect the total. Explore Texas delivery charges.
The fine print determines the outcome
Early termination fees, minimum-usage features, contract expiration, deposits and promotional terms deserve attention. Learn to read an EFL.
Imagine two neighbors who choose the same plan
One routinely uses 1,100 kWh per month and qualifies for a bill credit. The other uses only 700 kWh and never qualifies. Their effective prices can differ sharply—even with the same provider and the same contract. That is why a useful plan recommendation starts with the household, not just a rate ranking.
Example is explanatory, not a quotation or claim about a particular retail electric provider.
WHY WORK WITH A REGISTERED BROKER?
A second set of eyes can make your electricity decision easier
Energy Ego helps Texas consumers look beyond the advertised electricity rate. Instead of making you sort through a long list of plans alone, a broker can help narrow participating-provider offers by your service area, typical usage, preferred contract length and budget priorities.
For many customers, the best starting point is a straightforward fixed energy-rate plan: it can give you more predictability for the energy charge over the contract term and reduce exposure to changes in variable energy pricing. But fixed does not mean that your monthly bill is a fixed dollar amount. Your usage changes with the weather, and certain delivery charges or other allowed adjustments can still change.
A broker can also help explain whether a bill-credit, time-of-use or renewable option is worth considering. The goal is not to avoid every feature; it is to understand the total cost and choose with fewer surprises.
Get an Electricity Bill Analysis →What an Energy Ego broker can help you evaluate
- Recent electric bills and actual monthly kWh usage
- Simple fixed-rate offers versus complex credits or tiers
- Contract terms, renewal timing and early termination fees
- Delivery charges, monthly fees and estimated total cost
- Plan documents before you authorize enrollment
- Options available from Energy Ego's participating REPs
Energy Ego is an independent electricity broker, not the PUCT and not a retail electric provider. Availability and offers vary; we do not represent every REP or guarantee the lowest bill.
UNDERSTANDING PRICE STABILITY
Fixed electricity rates versus variable-rate plans in Texas
The phrase “fixed rate” is worth understanding before signing a Texas electricity contract. With a fixed-rate plan, the energy-price component is generally set for the agreed term, subject to changes allowed by the plan and applicable rules. A variable-rate product may change its price from one billing period to the next. Neither option makes your electricity usage predictable, and neither removes regulated delivery costs.
Fixed energy-rate plans
- More predictable energy pricing over the contract term
- Can simplify household budgeting
- Often offer terms such as 12, 24 or 36 months
- May include an early termination fee
- Some still contain bill credits, base fees or tiered features
Variable-rate or month-to-month plans
- Energy pricing may rise or fall between billing periods
- Can offer flexibility with shorter commitments
- May suit a temporary situation when terms are favorable
- Potentially greater exposure to changing retail rates
- Review the price-change and notice provisions carefully
A straightforward fixed-rate plan may be preferable for shoppers prioritizing stability; it is not automatically the least-expensive choice. Review the applicable EFL and Terms of Service.
KNOW THE COMPANIES
Texas retail electricity providers you may encounter on Power to Choose
Retail Electric Providers (REPs) sell electricity plans and manage customer enrollment and billing in competitive Texas service areas. Companies you may see while researching Texas electricity include the brands below. Which providers and plans appear on the official site depends on the address, currently posted offers and provider participation; this is not a live or exhaustive listing.
TXU Energy
Explore REP directory →Reliant Energy
Explore REP directory →Gexa Energy
Explore REP directory →Frontier Utilities
Explore REP directory →4Change Energy
Explore REP directory →APG&E
Explore REP directory →TriEagle Energy
Explore REP directory →Direct Energy
Explore REP directory →Green Mountain Energy
Explore REP directory →Chariot Energy
Explore REP directory →Rhythm Energy
Explore REP directory →Payless Power
Explore REP directory →Cirro Energy
Explore REP directory →Constellation
Explore REP directory →Discount Power
Explore REP directory →Veteran Energy
Explore REP directory →Provider names are informational examples, not endorsements, proof of a current Power to Choose listing, or a representation that Energy Ego brokers every company's plans. Individual provider-specific Energy Ego URLs were not independently verified, so these links lead to your existing Texas electric providers directory rather than guessing at provider-page addresses.
Looking for a specific electricity company?
Start with Energy Ego's Texas Retail Electric Providers directory, then compare any eligible offers by plan documents, monthly usage and local delivery area. For prepaid electricity, explore our no-deposit electricity guide.
OFFICIAL TEXAS STATE RESOURCES
How to contact the Public Utility Commission of Texas
The Public Utility Commission of Texas (PUCT) oversees important parts of the state's competitive retail electricity market and provides consumer assistance. Its official Power to Choose website is a free resource for researching participating-provider offers.
If you have questions about your consumer rights, retail electricity service or a dispute with a provider that you have been unable to resolve, you can contact the PUCT directly. For plan-specific billing questions, start with your electricity provider and keep copies of bills, agreements and communications.
Energy Ego is a separate private electricity brokerage. We can help with plan comparisons but cannot act as the regulator or resolve formal PUCT complaints.
REAL PEOPLE. STRAIGHTFORWARD GUIDANCE.
Want help making sense of your electricity options?
Talk with Energy Ego about participating-provider plans, fixed-rate choices and your estimated total bill. We can also review an existing bill before you decide whether to switch.
Call: (833) 637-4934 · Email: broker@energyego.com
READY TO SHOP?
Put your power to choose to work.
Compare Texas residential electricity options, or talk with Energy Ego about the details that matter to your household.
COMMON QUESTIONS
Power to Choose Texas FAQs
Is Power to Choose an official Texas government website?
Yes. PowerToChoose.org is operated by the Public Utility Commission of Texas. Energy Ego is an independent brokerage service and is not affiliated with that website or the PUCT.
Can everyone in Texas choose an electricity provider?
No. Retail electric choice depends on your service territory. Many customers served by municipal utilities and electric cooperatives do not have retail choice; some areas have different rules.
What is the cheapest electricity provider in Texas?
There is no single cheapest provider for every home. Pricing changes by location, date, usage and plan structure. Compare estimated total bills using your actual usage and the latest Electricity Facts Labels.
Can I switch electricity providers without losing power?
In a competitive Texas service area, switching retail providers generally does not interrupt electricity delivery. Your local utility continues operating the lines and meters. Check your existing contract for any early termination fee.
What is an Electricity Facts Label (EFL)?
The EFL summarizes important plan pricing and terms, including average prices at specified usage levels, fees and other disclosures. Read it alongside the Terms of Service before enrolling.
Can I avoid an early termination fee?
Texas rules generally protect qualifying residential customers who switch no earlier than 14 days before their contract expiration, and moving may provide another exception when applicable requirements are met. Verify your contract and eligibility with your provider.
Is using an electricity broker better than Power to Choose?
The official Power to Choose site is a valuable free marketplace research tool. A broker may make comparing plans easier by explaining complex plan terms and narrowing the choices based on your actual usage. A broker generally presents participating-provider offers rather than every offer in the market. Use whichever combination helps you make an informed decision.
Does a fixed electricity rate mean my electric bill stays the same?
No. A fixed energy rate generally provides greater predictability for the energy-price component during the contract term. Total charges still depend on usage, delivery charges, taxes, fees and applicable contract terms.
How do I contact the Texas PUC about an electricity complaint?
Contact your electricity provider first and save your documentation. The PUCT Consumer Protection division can be reached at (888) 782-8477 or consumer@puc.texas.gov. You can also consult its official electricity consumer information.
Does Energy Ego offer every electricity plan in Texas?
No. Energy Ego compares options from participating providers. The official Power to Choose site is another useful resource for researching available offers.
What if I need electricity without a deposit?
Deposit requirements vary by provider and eligibility. Prepaid electricity may be an option; compare its fees and terms before enrolling. Read our no-deposit electricity guide.
Sources: PUCT Power to Choose and PUCT electricity consumer information. Last Updated: October 23, 2026. Rates and program rules can change.